Andrea Fronzetti Colladon

Research

Decoding complexity, empowering decisions.

I am a professor of Business Leadership and Intelligence at Roma Tre University, where I lead the Business and Collective Intelligence Lab. My research team is inspired by wild and challenging ideas and strives to create a more just and promising world. We combine methods from network science, natural language processing and machine learning with theories from the social sciences, psychology, humanities and linguistics to advance knowledge and discovery about management and human behavior. I invented the Semantic Brand Score and the OCEAN Change Management Model, with the aim of developing practical tools that drive meaningful impact. Our team specializes in brand analytics, helping organizations understand and optimize their brand performance. We also focus on change management and executive coaching, guiding organizations and leaders through complex transformations while unlocking human potential.

We work with colleagues from leading international institutions, such as the MIT Center for Collective Intelligence, Northeastern University, Université du Québec à Montréal, ISTAT, ENEA, Mount Sinai Hospital (NY), Politecnico di Torino, Free University of Bozen, Kozminski University, and many others.

List of Publications

Books

Leveraging the power of words and networks.

Leading Meaningful Change

This book combines psychological insights with advanced data analysis to demonstrate how effective communication can drive both organizational and personal transformation. It delves into psychological and emotional barriers to change, offering strategies to overcome resistance and foster collaboration by addressing both emotional and rational aspects of change. The book outlines a structured framework with innovative methods, practical tools, exercises, and strategies for managing the complexities of change.

Social Network Analysis and Text Mining for Big Data - Book

Social Network Analysis and Text Mining for Big Data: The Power of Words and Networks

This book presents cutting-edge methods and tools that bridge the gap between text mining and social network analysis research while also providing new insights for analyzing (big) textual and network data. These tools are designed to cater to the needs of both business analysts and researchers to facilitate the creation of groundbreaking analytics. All of the above is corroborated and illustrated with practical applications and case studies showing the value of these analytics in supporting change and improved managerial decisions.

Edward Elgar

Handbook of Social Computing
Springer

Designing Networks for Innovation and Improvisation

Teaching and Consulting

Workshops, educational programs, and mentoring. Deeply rooted in research.

Teaching.

Our teaching is the result of our daily research. We help managers and teams be inspired, experience unique tools in a real-world environment, learn, get actionable results, and grow personally and professionally. We offer flexible and unique learning experiences, with specialized courses on:

Social Network Analysis and Text Mining
Change Management, Problem Solving, and Coaching
Business Management and Analytics
Design Thinking, Creativity and Innovation Management
Leadership and Business Strategy
Advertising and Strategic Marketing

Consulting.

My team supports the creation of meaning and partners with companies on their journey to success. We empower leaders and help them find new vision and direction.

Discovery not only happens in labs. Over the years, I have been inspired by great teams and organizations (profit and not for profit), working on projects for TIM, Genpact, Enel, SACE, Renault Italia, Saatchi & Saatchi, Sky Italia, and GalaxyAdvisors, among others.