Andrea Fronzetti Colladon

I am a university professor and a business advisor and coach. My research dives into the meaning of connections as a driver of value and intrepid innovation.



Unraveling the mysteries of human communication and social interaction.

I am professor of Business Management and Analytics at the University of Perugia, where I lead the Business and Collective Intelligence Lab. My research team is inspired by wild and challenging ideas and strives to create a more just and promising world. We combine methods from network science, natural language processing and machine learning with theories from the social sciences, psychology, humanities and linguistics to advance knowledge and discovery about management and human behavior. I invented the Semantic Brand Score and we also specialize in brand analytics.

We work with colleagues from leading international institutions, such as the MIT Center for Collective Intelligence, Northeastern University, Université du Québec à Montréal, ISTAT, ENEA, Mount Sinai Hospital (NY), Politecnico di Torino, Free University of Bozen, and many others.

List of Publications

Teaching and Consulting

Workshops, educational programs, and mentoring. Deeply rooted in research.


Our teaching is the result of our daily research. We help managers and teams be inspired, experience unique tools in a real-world environment, learn, get actionable results, and grow personally and professionally. We offer flexible and unique learing experiences, with specialized courses on:

  • Social Network Analysis and Text Mining
  • Change Management, Problem Solving, and Coaching
  • Business Management and Analytics
  • Design Thinking, Creativity and Innovation Management
  • Leadership and Business Strategy
  • Advertising and Strategic Marketing


My team supports the creation of meaning and partners with companies on their journey to success. We empower leaders and help them find new vision and direction.

Discovery not only happens in labs. Over the years, I have been inspired by great teams and organizations (profit and not for profit), working on projects for TIM, Genpact, Enel, Renault Italia, Saatchi & Saatchi, Sky Italia, GalaxyAdvisors, and Xield Partners (Panama), among others.

News and Contact

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I love people who have wild ideas to share.
Please feel free to say hello.